Who We Serve
Active Duty Service Members
Every day, our freedom is protected by the few who volunteer to serve. They willingly face danger to ensure our lives at home are safe and secure. We’re working tirelessly to remind our heroes around the world that a grateful nation stands behind them.
Why We Serve
Sometimes A Handshake Changes Everything
In all my travels over the years supporting our nation’s defenders, I have seen firsthand the courage and bravery of those who selflessly serve for their fellow citizens. So many of our nation’s heroes silently struggle, not wanting to burden others with their challenges. But letting them know they’re not alone on their journey...
What Is Life Without Freedom?
A Life of Service is Stressful
Every day our service members face uncertainty, risk of physical danger, exhaustion, and separation from their loved ones and support networks.
They Serve Without Praise
As beneficiaries of their sacrifices, Americans rarely think about those who are paying the cost of their freedom every day.
Far From Home And Family
Missed milestones, holidays, and the magic moments of everyday life is part of the sacrifices every service member and their loved ones make.
Less than 1%
Of the American population, less than 1% are active duty. This tiny fraction is protecting our freedom and security 24 hours a day, 7 days a week.
The Cost of Freedom
25%
In 2021, the Army missed its recruitment goal by 25% or 15,000 soldiers.
Remind these heroes that there are Americans who are grateful for their service.
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